Women and Motivation

I believe that motivating women requires a completely different approach. Which is probably why many women complain that the standard methods of motivation just don’t work for them. Firstly, traditional motivational courses start with setting goals and focusing on those aims. That’s all very well and good if you know exactly what goals to set. And let’s face it, it's now well accepted that women are multi-taskers (which means multi-focussed!). Hence, when a woman complains she 'doesn’t know what she wants', she's not just ‘being a female’ but probably being entirely honest about the source of her confusion.

There is nothing more frustrating than to know that you have the ability to succeed at any given task or to achieve the realms of success if you could just focus on one goal. That’s not always possible for women. So, instead of dismissing multi-focus as a weakness, let us start by looking at this as an advantage. Very little is known about the drives of human beings, let alone women in particular. Why, because research bothered not to single out women until they became major consumers, major earners. Only when marketing recognised the potential for profit did they begin to get serious about understanding the female brain.

Truth is we are probably multi-tasker for a good primordial reason. Even with little or no education women across the world have had to care for their families in any way they could so that we have developed a new science which is part learning (how to cook, nurse a child, make clothes) and for a large part intuition. And this to me is the secret of motivation for women.

Goals are all very well for men, who are acknowledged to be single focussed, but the natural demands on women (whether they be state leaders or mothers at home) mean that their aims have to take into account their multitasking. Developing effective goals for women means researching a course of action which will satisfy several needs at one time i.e. Male Goal: Become leader in field of biochemistry. Full stop. Female goal. Develop excellence in field of biochemistry, move to a more sociable area, lose weight.

Chances are if a woman accepts her goal setting will be possibly the hardest part and more primordially based, she is far more likely to continue with her activity. Summary: Female goals are different. Women have to get in touch with their intuitive desires and needs rather than focus on a wish list of materialistic achievements.

Step 1. Imagine how you would be if you were born back then (in the caveman days). How would you set your goals then? Think intuitively, outside the positive thinking mould. What do you really care about? What would you like to achieve and how could that integrate with the other demands on your time. Like your children? Don’t think focus, think multi-focus to begin with. More in my next blog.